Avoiding the Shiny Penny

Download the 'Avoiding the Shiny Penny Syndrome' infographic now to access three prompts to help you determine if you are dealing with shiny penny syndrome or a genuine opportunity for innovation. Share it with your team and ensure shiny pennies don't sneak into your schedule.

Cathy Kenton discusses the effects of shiny pennies on all aspects of your business. When the results are delays and taking your eyes off the ball, we should try our best to avoid them. Cathy elaborates on how the only product you have to sell is the product you have today, not the one you may have tomorrow.