Driving Growth Through Strategic Channel Marketing
Legal tech companies must understand how law firms implement new technologies. They are moving from siloed, purpose-driven apps to organization-wide hubs and ecosystems. Many are even choosing vendors that can integrate legal applications with non- specific platforms like SalesForce, Microsoft, and SAP.
This creates a tremendous opportunity for legal tech providers to realize significant growth through partnerships and integrations.
In this eBook, we will examine the top strategic marketing channels and how to approach them. These channels include:
- Integrations and Cross-Selling Partnerships
- Bar Associations
- Legal Tech Consultants
- Reseller Programs