Legal Tech Persona Mastery Suite
The Step-by-Step Playbook for Leveraging Personas to Engage, Convert and Retain Your Ideal Customers
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Get a Professionally Developed Buyer Persona Analysis
See results fast by working with our subject matter experts to develop detailed buyer personas and ICPs. You'll also get an activation plan and the guidance you need to drive growth with persona-driven marketing.
Explore the core components of our Buyer Persona Reports below:
- Overview
- Analysis
- Operationalization
- Activation Assets and Measurement
- Next Steps
You could spend 2 hours per day for an entire month developing your ICPs, Buyer Personas, and Action Plan, OR....
LTMG Can Do It For You In Two Weeks
Doing it yourself or hiring a consultant will cost you $6,500 to $10,000.
We charge a $3,500 Flat Rate
Module 1: The Power of Persona Intelligence
This module lays the foundation for understanding the importance of persona-based marketing in today's competitive landscape. It explores why generic marketing falls short and introduces the concepts of Ideal Customer Profiles (ICPs) and buyer personas. Learn how leveraging persona intelligence can drive growth and profitability for your legal tech business.
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Module 2: Developing Your Ideal Customer Profile (ICP)
Focus on creating a robust Ideal Customer Profile for your legal tech business. Learn how to decode the DNA of legal tech buyers, reverse-engineer your best customers, and prioritize ICP attributes. This module also covers strategies for aligning sales and marketing teams around your ICP to maximize impact.
Module 3: Conducting Persona Research
Dive into the process of conducting effective persona research for the legal tech industry. This module guides you through unlocking buyer insights, crafting compelling persona profiles, and identifying key decision-makers and influencers in the legal tech buying process. Gain practical skills for translating research into actionable persona assets.
Module 4: Operationalizing Persona Insights
Discover how to put your persona insights into action across your organization. This module covers embedding personas in your tech stack, crafting persona-specific messaging, developing sales enablement strategies, and informing product strategy with persona insights. Learn how to create a truly persona-driven approach to your legal tech go-to-market efforts.
Module 5: Account-Based Marketing with Personas
Explore how to leverage personas in your account-based marketing (ABM) strategies. This module covers using personas for account selection, mapping the enterprise legal tech buyer's journey, crafting persona-driven ABM campaigns, and driving account expansion and cross-sell opportunities. Learn how to create highly targeted and effective ABM programs.
Module 6: Measuring and Optimizing Persona-Based Marketing
Learn how to measure the success of your persona-based marketing efforts and drive continuous improvement. This module covers creating high-converting content upgrades, implementing persona-based strategies, measuring key performance indicators, and leveraging dashboards for optimization. Gain the skills to demonstrate and enhance the ROI of your persona-based marketing.
Module 7: Future-Proofing Your Persona Strategy
Stay ahead of the curve by exploring emerging trends in legal tech and learning how to keep your personas fresh and relevant. This module also covers how to build a persona-driven organizational culture, ensuring your entire company is aligned around a customer-centric approach.
Module 8: Practical Tools and Techniques
Get hands-on with practical tools and techniques for implementing persona-based marketing in your legal tech business. This module provides checklists, standard operating procedures (SOPs), and questionnaires to help you put persona strategies into practice, from implementing personas in HubSpot to developing persona-based product roadmaps.
